ShyleenaTM - Fragrance
Many of us fondly remember the comfort of our mother’s embrace by way of the fragrance she wore. Drawing on this, and inspired by her time living in France, Shyleena has developed a range of Fragrances that are suited to the preferences of women in Malaysia and that are suited for tropical conditions. Our first two fragrances are shared below:
ABOUT OUR PARFUM
Parfum D’Ailes (The scent of wings)
A seductive floral-oriental composition capturing the ultra-feminine essence of independent women.
A personification of freedom and limitless potential of feminine strength, Perfume D’Ailes features the regal damask rose and intoxicating jasmine sambac as the heart notes, with opening notes of creamy coconut and sweet honey, anchored by the base notes of cedarwood and patchouli.
Parfum D’Hópe ( The scent of hope)
A charismatic oriental wood composition with a touch of spice. An interpretation of inner strength and quiet confidence.
Representing the hopes and aspirations of a good life, Parfum D’Hope features an opening of uplifting pepper top note, with leather and vanilla heart notes, patchouli, vetiver, and amber base notes.
ABOUT MRS ASIA WORLDWIDE
Mrs Asia Worldwide was set up as a platform to help women of all ages and backgrounds define their own individual styles. With a focus on developing self-confidence Mrs Asia Worldwide offers services such as modeling and catwalk training as well as presentation skills. Mrs Asia Worldwide has also launched the Shyleena brand of clothing and fragrances to enable looking and feeling great both inside and outside.
ABOUT THE FOUNDER
Shyleena Faridah Hope is a proud mother, professional model and company director. With more than 30 years in the fashion industry, Shyleena was awarded the title of Mrs Asia Worldwide 2018, Mrs Charisma Worldwide 2018 and Queen Ambassador Worldwide 2018.
OUR PARFUM FOR WOMEN
OUR PARFUM FOR MEN
OUR PARFUM PACKAGE
50 ML 2 BOTTLE(PACKAGE)
FEW WORD ABOUT HER BRAND
Mrs Faridah’s husband, Mr Bruce Hope constantly encourages her to believe in herself and supports her tirelessly. Bruce said, “Being a financial consultant who has experience running three businesses, I ask my wife whether she is able to cope with the demands of business. When she is succeeding or facing difficulties, I am there to support and motivate her”.
She mentioned in her opening speech that her family has been her backbone, especially her husband and her two beautiful daughters, Isabelle Elena Hope, 11 and Jade Aryane Hope, 9 which has inspired the girls to design their own collection.
Mrs Faridah’s latest launch,“Shyleena Parfum D’Hope” – a perfume for gentlemen which symbolises empowerment and strength. Likewise, “Shyleena Parfum D’ Ailes” is for the ladies and is representative of an independent woman with wings. The brand was named “Shyleena” as Mrs Faridah’s mother adored the name for a very long time which inspired her to decide on the name for her brand to make her mother proud.
Besides, after Mrs Faridah won the title as Mrs Asia Worldwide 2018 last April, Queen Ambassador Worldwide 2018 and Mrs Charisma Worldwide 2018, she then decided to establish a business which had brought success when she first launched her new boutique collection on April 2019 she explained in her speech.
One of her main aims is to start a platform for younger generations to educate them based on their interests and talent especially for those young children who are interested in fashion design, modeling and photography.
She said, “Since the product is new, it is normally marketed on social media, at events, giving out fliers, and setting up booths. Even though, I don’t find online platforms as effective because perfume connoisseurs cannot get the opportunity to experience fragrances but walking in for a meet and greet is something else entirely.”